By allowing a bit of anonymity, online surveys can set a space for people to feel more free in their responses. In-person interviews, whether face to face or over video, can lead to social pressures. It’s often thought that online surveys can help people feel welcome to give more honest answers. But those costs will pale compared to what some in-person surveys will require. You might pay a subscription charge for a service that lets you set up your survey and collect responses. Online surveys also tend to be inexpensive. ![]() They offer a variety of ways to format questions and answers, allowing you flexibility on both ends of the discussion. There are loads of tools available for creating surveys, and many of them have great formatting and design tools built in. ![]() This convenience weighs heavily in the decision process for using online surveys, but as we will discuss later, it also raises potential problems. It’s easy to attach a survey link to a receipt email, or to spread our survey through social media. The first area where online surveys shine is in our ability to reach such a wide audience with minimal effort. In order to compare and contrast online versus in-person surveys we first need to look at where each of them excel and where they fall short. These advantages help draw in more responses, make it easier for people to respond, and can often help us get a wider breadth of data. Even with their faults, online surveys have advantages. That said, in-person surveys are not always the best answer either. As we have continued to move toward more privacy online, survey answers have become somewhat less reliable. But technology giveth, and technology taketh away. In the past couple of years, when it was less safe for most people to meet face-to-face, their use gained even more traction. ![]() Online surveys have continued to gain popularity since their inception. Now I want to share that information with you. That sent me down a rabbit hole of reading, watching, and talking to people who know far more about surveys than I do. As I was researching one section, there was a discussion to be had around in-person versus online surveys. A few months ago, I was writing a blog post about getting the information you need from customer surveys.
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